Dutch Webshop Keurmerk joins EMOTA


EMOTA, the European eCommerce Association, and the Foundation Webshop Trustmark (Webshop Keurmerk,) the eCommerce association from The Netherlands are pleased to announce that the Dutch association is joining the European umbrella organisation.  In addition to joining EMOTA, Webshop Trustmark will also join the EMOTA European Trustmark.


EMOTA Secretary General Mr Maurits Bruggink: “The Netherlands is a developed and important ecommerce market and we are pleased to have gained the national trade association as a member. Webshop Trustmark is also the leading trustmark in The Netherlands with around 4’500 affiliated shops.  This will give a tremendous boost to our trustmark scheme, which already covers over 11’000 shops in Europe.”


Mark Teurlings, Chairman of the Foundation Webshop Trustmark; “We are active as trade body since 2001.  In view of the upcoming round of European legislation, we believe that joining EMOTA is a good way to represent the interests of our members and inform them about new rules and regulations.

Joining the European Trustmark scheme fits well with our strategy to promote Webshop Trustmark in other European countries. We are already have a strong presence in Belgium, with close to 500 member webshops and we are growing in Germany and France.


As from today, shops that carry the Webshop Trustmark can carry the European Trustmark to provide confidence to the foreign consumer.  Unlike other commercial schemes on the market, the EMOTA European Trustmark is operated by national, non-for-profit trade associations in Europe, providing the highest level of trust and guarantees.